Monday, September 3, 2007

Initiate Traffic towards Blog - Part II

Traffic initiation towards blog is mainly about developing Connections (XCons).
The connections development process is like marketing program for your site/blog. Typical Marketing would consist of 4P's : Product, Price, Place and Promotion.

Product: Refers to your site/blog. This is what you want to sell, and quality of your product is
first/key factor. You need to maintain the quality by taking care of :
- Design Aspects
- Content Quality
- Frequency of Content Updation
- Clear & Crisp Post Titles
If the product is good, only then it can be sellable.

Define your product: Is it a web site/blog which speaks about specific topics/areas
or is it too general. Come up with clear definition of your
product. Read blogs/sites with similar topics and try to define
the differentiating factors you want to bring in.

Price: Price is not relevant when you are starting a site/blog. It will come into picture when
enough traffic starts coming to your site, you develop pagerank and technorati ranking
and advertisers are ready to shell out money for your site.


Place: Where you keep your site/blog makes lot of difference. You can host it on free sites, like
my blog is or have domain hosting your site/blog.
To start with, would recommend trying out with free sites, you do not spend a dime and
get to play around, learning the tricks of trade.

Promotion: This is what drives traffic to your site and will be the money maker for your online
money making initiative. We will discuss various options available and their
worthiness in separate post.

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